On the record

Press — the house on the record

A house founded in Bangkok in 2026, with no archive of coverage yet. What we make, how it is made, and what we will not claim.

2026
Founded · Bangkok
01
Collection · Nocturne
06
Pieces in the collection
05
Languages to read it in
01
The house

Founded in Bangkok, 2026

The house opened with a single collection — six pieces, cut and finished in one atelier in Bangkok. It is new and says so. We would rather make six things properly than sixty quickly.

02
Material

Mulberry silk and French lace

Bias-cut silk charmeuse, washed silk, silk jersey, Chantilly and Leavers lace over power mesh. Each piece names its fabric and its colour before it names its price, and the fibre on the label is the fibre in the seam.

03
Making

The seam takes four times longer

A flat-locked seam lies against the skin and disappears. It takes roughly four times longer to sew than a fast overlock, and the house sews it anyway. A piece passes through twelve hands before it is boxed.

04
Point of view

Intimacy is not a sales register

We photograph the garment, not a fantasy of the woman wearing it. No before-and-after, no promises about a body, no copy that trades on shame. What is worn closest to the skin should be made with the most care, not the least.

05
Accuracy

What the house will not claim

No awards we have not won, no stockists we do not have, no magazine we have not appeared in. When a publication writes about GINA HF, it will be listed on this page with its date and a link to the original.

Press enquiries

For high-resolution imagery, fabric and pricing details, or an interview with the founder, write to the atelier.

hello@ginahf.com